Penn Law’s website is nominated for a Webby award!
Vote with me! – April 8th–24th.
We were nominated for our 2nd Webby award! Please take a second and vote for Penn Law now!
You want your image to be consistent and thoughtful and what comes up at the top of a search to match that. So, go ahead and Google yourself.
One thing I tell students all the time is to Google their name, email address, and frequently used usernames from a computer they haven’t logged in to before. It’s the best way to know which personal accounts you need to lock down, what else is coming up alongside your information, and how to craft your professional persona to stand out in the results.
Thanks to the University of Central Florida social media managers group for having me talk to them today. Everyone had such great questions!
Optimizing for social media usually doesn’t seem like a challenge until someone is forced to do it.
We’ve released our second digital publication app for iPad!The Penn Law app currently features an interactive Faculty Brochure, with additional folios (such as the JD viewbook) on the way soon.
La Salle University’s PRSSA Chat
Earlier today, I got a chance to Skype in to a Public Relation Student Society of America (PRSSA) meeting at my alma mater, La Salle University. The students were prepared with some fantastic questions on how to leverage social media to advance their public relations goals.
The chat was live-tweeted (I’m used to being the live-tweeter, not tweet-ee!), so take a look below to see what we talked about:
Today is the day! Emily Brennan will be talking to us about social media and how to make the most of it. Are… http://t.co/CYC2uTsEOx— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
The most challenging part of social media is coming across as human- @EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
Twitter is the most valuable in keeping up with social media- @EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
On YouTube people aren’t going to watch your video for more than 30 seconds unless it has like cats in it. Keep under 3 mins- @EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
Social media does not mean you are behind a desk all day -@EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
“We don’t think about the ROI of social; we think about the cost of ignoring it,” said Nissan’s director of digital marketing, Erich Marx. “I’m not dismissing ROI – because it’s always important — but we’re not about to cut back or dismiss social media because we can’t define it,” he added.