We’ve released our second digital publication app for iPad!The Penn Law app currently features an interactive Faculty Brochure, with additional folios (such as the JD viewbook) on the way soon.
La Salle University’s PRSSA Chat
Earlier today, I got a chance to Skype in to a Public Relation Student Society of America (PRSSA) meeting at my alma mater, La Salle University. The students were prepared with some fantastic questions on how to leverage social media to advance their public relations goals.
The chat was live-tweeted (I’m used to being the live-tweeter, not tweet-ee!), so take a look below to see what we talked about:
Today is the day! Emily Brennan will be talking to us about social media and how to make the most of it. Are… http://t.co/CYC2uTsEOx— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
The most challenging part of social media is coming across as human- @EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
Twitter is the most valuable in keeping up with social media- @EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
On YouTube people aren’t going to watch your video for more than 30 seconds unless it has like cats in it. Keep under 3 mins- @EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
Social media does not mean you are behind a desk all day -@EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
“We don’t think about the ROI of social; we think about the cost of ignoring it,” said Nissan’s director of digital marketing, Erich Marx. “I’m not dismissing ROI – because it’s always important — but we’re not about to cut back or dismiss social media because we can’t define it,” he added.
I was huge into marketing, creative and such [in college], and I feel like law school/legal profession just looks at social media like a bad thing and I’m in a confined box of conformity, but I’m trying to think of a way to make it work for me as a student/future lawyer.
A student sent me an email last night asking for on-on-one social media training and simultaneously summed up the biggest challenge I face in my job.
Over the past two years in my current role, I’ve been working with/against/through a sharing-averse culture concerned with privacy and liability. However, through attempts at educating and dialoguing about these issues with students, staff, and faculty, I’m seeing the attitudes toward social media change slowly here and we’re developing a culture of sharing.
This email, to me, is a sign of the ice finally breaking.
It’s the eleventh ‘snow/ice event” this winter in Philadelphia. We’re having fun at Penn being “Frozen.”
An Instagram Case Study
We’re relatively new to the Instagram game—our account launched in tandem with Orientation of this school year. With that, I’ve been reading up on various best practices and attempting to tie them in to what our audience has indicated they want: a reflection of their life at Penn Law.
Two articles of note I read recently claimed:
I searched our digital asset management tool for blue-toned photos and located the image above [photo of our new building, +10 points]. It immediately evokes a feeling of coziness with the warm lights streaming out from the student lounge on a cold night [totally relatable pre-Winter]. The last thing I needed to do was set a reminder on my phone to post the image Sunday night [unless Buffer or Sprout Social have secret Instagram queues I don’t know about yet!!]
So I published and waited…
In less than 48 hours, the photo received 68 likes. This is the most number of likes on any individual picture we have posted to date. As an added bonus, this photo garnered us enough new followers to push past the 300 follower mark!
Some final thoughts
While I am overjoyed at the likes this photo received, I wonder what is effective on Instagram for sparking comments and conversation. It only received 1 comment. I realize the platform’s end-goal isn’t necessarily to share your thoughts; after all, the picture is worth a thousand words. However, other than trivia or polls, I am curious as to what sparks the most genuine, substantive conversation on Instagram.
Have feedback? Comments? Talk to me @EmilyBrenn!
"A Day in the Life at Penn" 2013 at Penn Law
This year’s “A Day in the Life at Penn” on October 29, 2013 asked students, faculty, or staff members for photos to help us illustrate a single day on campus and Penn around the world. Penn Law students and staff enthusiastically shared their photos and life on campus. From class and studying, to pumpkin carving and “The Good Wife,” the life of anyone in the Penn Law community is never dull!