Rebelmouse wants to take advertisers’ social content and turn that into an ad unit for publishers.
An Internet truism: banner ads are ugly and they don’t work. But brands are now tapping into that catch-all phrase called content marketing, and Rebelmouse thinks it can serve as the officiant between marrying advertising content and publishers’ monetization woes.
Led by former Huffington Post CTO Paul Berry, the one-year-old social tool aims to turn a brand’s social feeds into an ad unit that benefits brands and publishers. Berry’s argument: Brands now create better content on social platforms than they do for display ads, and publishers can take advantage by turning a brand’s social content into an ad unit. Sounds lovely, but publishers say while they like using Rebelmouse for specific events, the jury’s still out in regards to making money.
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Rebelmouse is one of my favorite tools these days and definitely worth keeping an eye on if you do anything remotely social.
I’m a huge fan of RebelMouse at the moment. We’ve been able to integrate it at work as our Social Media hub and added an automated Multimedia page.