An Instagram Case Study
We’re relatively new to the Instagram game—our account launched in tandem with Orientation of this school year. With that, I’ve been reading up on various best practices and attempting to tie them in to what our audience has indicated they want: a reflection of their life at Penn Law.
Two articles of note I read recently claimed:
I searched our digital asset management tool for blue-toned photos and located the image above [photo of our new building, +10 points]. It immediately evokes a feeling of coziness with the warm lights streaming out from the student lounge on a cold night [totally relatable pre-Winter]. The last thing I needed to do was set a reminder on my phone to post the image Sunday night [unless Buffer or Sprout Social have secret Instagram queues I don’t know about yet!!]
So I published and waited…
In less than 48 hours, the photo received 68 likes. This is the most number of likes on any individual picture we have posted to date. As an added bonus, this photo garnered us enough new followers to push past the 300 follower mark!
Some final thoughts
While I am overjoyed at the likes this photo received, I wonder what is effective on Instagram for sparking comments and conversation. It only received 1 comment. I realize the platform’s end-goal isn’t necessarily to share your thoughts; after all, the picture is worth a thousand words. However, other than trivia or polls, I am curious as to what sparks the most genuine, substantive conversation on Instagram.
Have feedback? Comments? Talk to me @EmilyBrenn!