Employees with lots of Twitter followers are valuable to publications, obviously. Employees who know how to tweet are as well. Sharing in general is valuable. It’s also interesting that a number of employees show up near the top of mastheads who barely tweet at all. They’re bringing other value, presumably.
How Much Do BuzzFeed, Gawker and Business Insider Staff Tweet About Work? (via paulbrady)

(via paulbrady)

storyboard: Meet the Mind Behind Barack Obama’s Online Persona You’ve most definitely seen it by now. Michelle Obama, wearing a red-and-white checkered dress, stands with her back to the camera. Her arms are wrapped around her husband, the hints of a smile lingering on the edges of his lips. “Four more years,” reads the text, which was posted on the Obama campaign’s social media accounts around 11:15pm on election night‚ just as it became clear the president had won a second term.  The photo, taken by campaign photographer Scout Tufankjian just a few days into the job, pretty much won the internet: 816,000 retweets, the most likes ever on Facebook; thousands of reblogs on Tumblr. And yet it wasn’t chosen by the president’s press secretary, or even a senior-level operative, but by 31-year-old Laura Olin, a social media strategist who’d been up since 4am. For the first time since the campaign ended, she talked to Tumblr, in partnership with The Daily Beast, about what it’s like being the voice of the President — where millions of people, and a ravenous press, await your every grammatical error. So how does it actually work, being the voice of the President? Who makes the decisions about what to post? All of our decisions were made in-house — in Chicago, mostly — so we weren’t getting direct directives from the White House or anything. But we tried as much as possible to have voices for each account, so depending on the message — because we had all these channels — we had an appropriate place to put it. Obviously some stuff was sufficiently huge so that it went everywhere, but as much as possible we tried to tailor the message for the channel and the audience. It must be daunting. It was kind of terrifying, actually. My team ran the Barack Obama Twitter handle, which I think was probably most susceptible to really embarrassing and silly mistakes. We didn’t ever really have one, which I still can’t believe I pulled off. Read More
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storyboard:

Meet the Mind Behind Barack Obama’s Online Persona

You’ve most definitely seen it by now. Michelle Obama, wearing a red-and-white checkered dress, stands with her back to the camera. Her arms are wrapped around her husband, the hints of a smile lingering on the edges of his lips. “Four more years,” reads the text, which was posted on the Obama campaign’s social media accounts around 11:15pm on election night‚ just as it became clear the president had won a second term. 

The photo, taken by campaign photographer Scout Tufankjian just a few days into the job, pretty much won the internet: 816,000 retweets, the most likes ever on Facebook; thousands of reblogs on Tumblr. And yet it wasn’t chosen by the president’s press secretary, or even a senior-level operative, but by 31-year-old Laura Olin, a social media strategist who’d been up since 4am. For the first time since the campaign ended, she talked to Tumblr, in partnership with The Daily Beast, about what it’s like being the voice of the President — where millions of people, and a ravenous press, await your every grammatical error.

So how does it actually work, being the voice of the President? Who makes the decisions about what to post?

All of our decisions were made in-house — in Chicago, mostly — so we weren’t getting direct directives from the White House or anything. But we tried as much as possible to have voices for each account, so depending on the message — because we had all these channels — we had an appropriate place to put it. Obviously some stuff was sufficiently huge so that it went everywhere, but as much as possible we tried to tailor the message for the channel and the audience.

It must be daunting.

It was kind of terrifying, actually. My team ran the Barack Obama Twitter handle, which I think was probably most susceptible to really embarrassing and silly mistakes. We didn’t ever really have one, which I still can’t believe I pulled off.

Read More

#PennLawLife #PennDayinLife 2012 Twitter recap

Take a look at a campus-wide social media event at Penn. I’m happy to say Penn Law represented the lion’s share of participants!

pennlaw:

This year’s “Day in the Life at Penn” on November 14, 2012 asked students, faculty, or staff members for photos to help us illustrate a single day on campus and Penn around the world. Penn Law brought their “A”-game and enthusiastically participated #PennLawLife!

Here is the catalog of tweets from #PennLawLife #PennDayinLife! Winners of the photo prizes will be selected from Flickr, Twitter, & Instagram after Friday’s noon deadline.

(From Dashboard: click box to view Storify)

Any higher ed social media managers out there?

Join the conversation on Twitter with the new #HESM hashtag.

Collaboration at its best:

Source: twitter.com

shortformblog: New tech site “Terms of Service; Didn’t Read” wants to expose what they call “the biggest lie on the Web.” To put it simply, nobody actually reads the Terms of Service. They just say they do. And in the case of some services, such as TwitPic (above), this is pretty evil. Did you know they can sell your photos to a news wire without paying you? Scary, right?
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shortformblog:

New tech site “Terms of Service; Didn’t Read” wants to expose what they call “the biggest lie on the Web.” To put it simply, nobody actually reads the Terms of Service. They just say they do. And in the case of some services, such as TwitPic (above), this is pretty evil. Did you know they can sell your photos to a news wire without paying you? Scary, right?