La Salle University’s PRSSA Chat
Earlier today, I got a chance to Skype in to a Public Relation Student Society of America (PRSSA) meeting at my alma mater, La Salle University. The students were prepared with some fantastic questions on how to leverage social media to advance their public relations goals.
The chat was live-tweeted (I’m used to being the live-tweeter, not tweet-ee!), so take a look below to see what we talked about:
Today is the day! Emily Brennan will be talking to us about social media and how to make the most of it. Are… http://t.co/CYC2uTsEOx— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
The most challenging part of social media is coming across as human- @EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
Twitter is the most valuable in keeping up with social media- @EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
On YouTube people aren’t going to watch your video for more than 30 seconds unless it has like cats in it. Keep under 3 mins- @EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
Social media does not mean you are behind a desk all day -@EmilyBrenn— PRSSA La Salle (@PRSSALaSalle) February 24, 2014
It’s the eleventh ‘snow/ice event” this winter in Philadelphia. We’re having fun at Penn being “Frozen.”
Yesterday’s Wharton Web Conference proved to be re-energizing and inspiring to me. Even though not all the panels were geared toward social media or content folks, many of the themes throughout the day applied to anyone “wearing a web hat.”
I wrote up a bit of synthesis for some running themes throughout the panels I attended and others I followed along with on Twitter.
Here’s a sneak peek:
#1: Make your passions your career
— Emily Brennan (@EmilyBrenn)
— maurice gaston (@mofro)
Employees with lots of Twitter followers are valuable to publications, obviously. Employees who know how to tweet are as well. Sharing in general is valuable. It’s also interesting that a number of employees show up near the top of mastheads who barely tweet at all. They’re bringing other value, presumably.